Mobile Marketing by Web Sms a growing trend or Spam

Source : Livemint 27th July 2010

From where you receive SMS of marketing purpose ?

Every Business which is related with like Insurance Companies, Realtors, Bars and Restaurants,Neighborhood grocers, stockbrokers, gyms, schools , other Brokers, Advertisers and other businessmen want to promote their work in low price advertisement. Internet Banner Ads, Television Ads, Newspapers Ads is highly expensive than SMSes Services. The latest trend in Advertising business is SMS avtar of Salesman because it pitches all segment of community at one go & Even give roughly 1% to sales conversion. Which is pretty good compared to it peers.100000+ SMS (Cost roughly Indian Rupee Symbol4000) or Indian Rupee Symbol0.03 per Sms.

After see below Graph you will come to know the Way of SMSes Marketing.

A marketing Sms May pass through as many as entities as it makes its way through to the final recipient. The length and complexity of this chain makes it difficult for consumer complaints to be acted upon effectively.

Mobile Marketing by Web Sms a growing trend or Spam

What an SMS stamp means?

The first letter refers to the operator who has sold messaging capacity for this particular message.

Commonly,

First Letter Company Name Company Logo
T
Tata Teleservices
Tata
A Airtel Airtel
B BSNL BSNL
L Loop Telecom Loop Telecom
V Vodafone Vodafone
Second Letter State Name
D Delhi
M Mumbai
A Andhra Pradesh

The rest of the stamp refers to the sent the message. This could be specific for service messages – such as “HSBC” for HSBC customers who have chosen to get SMSes – or generic for promotional message, such as ” Noida” for realtors based in Noida.

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